#Smart wall mirror code#Nordstrom uses the mirrors in some fitting rooms in Seattle and in San Jose, California, but they work a little differently: Shoppers are equipped with bar code scanning devices so they're able to see what's in stock in the dressing area. "We are creating dressing room therapy," said Uri Minkoff.ĮBay also is working with Nordstrom, helping the company understand how the technology performs on a larger scale. Minkoff said the two stores testing this technology are selling the clothing two and a half times faster than expected and shoppers are increasing the number of items they buy by 30 percent. The interactive technology provides a virtual assistant inside fitting rooms for shoppers, displaying their selections and a catalog to modify choices and accessorize. In this Apphoto, Uri Minkoff, the company CEO and brother of designer Rebecca Minkoff, poses outside a fitting room equipped with eBay's touch screen fitting room technology, at Rebecca Minkoff in New York. When the shopper walks in the dressing area, the mirror recognizes the items and displays the different clothing on the screen. The customer inputs their cellphone number and the sales clerk texts when the fitting room is ready. It works this way: a touch screen allows the customer to flip through a catalog and indicate which items he or she wants in the dressing room. It will be rolling out the technology when it opens stores in Chicago and Los Angeles later this year, says CEO Uri Minkoff. Designer Rebecca Minkoff's first two stores in New York and San Francisco are testing the new fitting room technology that uses radio frequency identification that embeds data in clothing tags. Online seller eBay also has fitting-room technology that some stores are testing. The mirror also doubles as a video camera, capturing a 360 degree view of what an outfit looks like and making side-by-side comparisons. The mirror is outfitted with sensors, setting off motion-triggered changes of clothing. In this Wednesday, Apphoto, sales manager Alysa Stefani, right, demonstrates the Memory Mirror for co-worker Porsche Colbert at the Neiman Marcus store in San Francisco's Union Square. MemoryMirror uses pixel technology that captures even small details such as a wrinkle on a skirt as it moves. The patented MemoryMirror from a Palo Alto, California-based company called MemoMi is one of the most advanced in this so-called virtual dressing, a feature that's expected to be tested in U.S. In recent years, stores that include Bloomingdale's and Top Shop have tested technology that enable shoppers to see how they look in an outfit without trying it on. Other technologies already are being tested in stores. In this photo taken Wednesday, April 15, 2015, sales manager Alysa Stefani demonstrates the Memory Mirror at the Neiman Marcus store in San Francisco's Union Square. Customers also will be able to request or purchase the items directly from the mirror and have them shipped. Later this year, Big Space, a technology company, plans to test at an undisclosed clothing chain a new mirror that recognizes the gender of a customer and makes recommendations based on that. Some companies are working to change that impression. "The dressing room experience in many places has been close to miserable," Underhill said. Yet the typical fitting room isn't always inviting: Only about 28 percent of shoppers even walk into a dressing room of a typical clothing chain, Underhill says. While 36 percent of store browsers wind up buying something, 71 percent of shoppers who try on clothes in the fitting room become buyers, according, Paco Underhill, a retail consultant. Stores are tapping into the significant role the often-forgotten fitting room can play in purchase decisions. The new technology that enables physical stores to collect much of the same data as online retailers raises privacy questions, but executives say customers are offered a choice and the data is protected. This trend is a way stores aim to catch up to online rivals like that are able to gather information on which items shoppers browse and use that to recommend other products. And experts say the masses will be able to try these innovations at more stores in the next few years as the technology gets cheaper. A handful of primarily upscale retailers, including Neiman Marcus and Nordstrom, are testing versions of this high-tech fitting room.
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